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Scale Back Cruelty, San Diego

Written by PETA | August 27, 2008

San Diego recently got a special treat—in the form of three fishy PETA activists. The three ladies, wearing silver body-paint and little else, posed under a net just blocks away from the harbor. Their message: “Scale Back Cruelty: Stop Fishing.”

Our activists could breathe as they lay under a net in the hot sun, but fish aren’t so lucky. Fish caught in commercial gill nets suffocate or slowly freeze to death as they are tossed alive into large freezers. One fact that most people might not know is that fish are equal to dogs, cats, and all other animals in their capacity to feel pain. Plus, there have been more than 500 research papers on fish intelligence, proving that fish are smart, that they can use tools, and that they have impressive long-term memories and sophisticated social structures.

Our fish ladies got a lot of attention in San Diego—and hopefully, a lot of people will think twice before their next fish fry. Check out pics of their great demo:


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Written by Amanda Schinke

Commenting is closed.
  • Darcie Clark says:

    Without regard for every living thing there will be little regard for humankind as well.

  • Maya, CVT says:

    Just recently I learned that magpies a type of bird can recognize itself in the mirror. It won’t be long before science shows that fish are highly intelligent and sensitive not to mention important animals. Those nets also kill turtles dolphins whales seals sea lions comorants sharks the list is a mile long. It should be illegal.

  • Amanda says:

    Beautiful Demonstration. Gorgeous and meaningful. I love it. Sometimes you don’t have to SAY anything to make people stop and think. Thanks From The Fishies Of The World!!!

  • lynda downie says:

    Very thoughtful demonstration!!

  • SASHA says:


  • niki says:

    Great demonstration. Very beautiful. Everyone is always saying PETA is crazy but this protest hurts absolutely no one all those involved are either employees or volunteers!!.. in fact it might save some fish Thanks for all you do at PETA! You guys are amazing 3

  • jess says:

    what a beautiful demo!