Say ‘No!’ to Lowe’s and ‘Yes!’ to PETA’s New Billboard
Lately, we’ve been stepping up our campaign to convince Lowe’s to stop selling glue traps. In addition to our notorious “sexy mice” demos, we’ve designed a brand-new billboard, and today we’re contacting officials in Cincinnati, Ohio, and Charlotte, North Carolina, to request prominent placement of the ad in their cities. We all know that the real villain here is Lowe’s, but we hope that these billboards will educate the public about the cruelty of glue traps and convince people to use only humane methods of managing mice. Check out the billboard below:
Oh, and if you have any creative ideas about how we can target Lowe’s next, leave a comment and let us know!
Written by Liz Graffeo