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PETA Comes Between Army and White House

Written by PETA | November 23, 2010
shorts and longs/CC by 2.0

Not to brag or anything, but guess which organization near and dear to your hearts is a “Genius”? If you said PETA, you’re right—at least according to L2, a think tank for digital innovation, which ranked PETA number one among advocacy groups and number three overall in their first annual Digital IQ Index® for the Public Sector. In fact, PETA was the only advocacy group to earn the “Genius” designation for digital competence (i.e., inspiring action via Facebook, YouTube, unique Web features such as peta2’s Trollsen Twins site, etc.), earning a slot above the U.S. Army, and just below NASA and the White House!

Of course, these digital innovations are thanks to the wonderful members who make all of PETA’s work possible. To become a PETA member, click here.

Written by Jeff Mackey

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  • Toby says:

    Amazing! -I heard a guy on NPR saying that since meat consumption has been on the rise over past decades that Animal Rights has not suceeded; are there any stats on rates of veganism or vegetarianism over the years? I’d love to get a big-picture view of ethical progression.

  • DogPerson0814 says:

    Who won the ‘Win It’ Wednesday Dog Hoodie Haiku contest that ended November 17th?!?!