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Written by PETA | February 6, 2008

If you were following the Super Bowl ads closely this year, you would have noticed an advocacy ad for the White House Office of National Drug Control Policy, which depicted a drug dealer lamenting his recent lack of customers, because “kids are just getting high out of their medicine cabinets nowadays.” Which, well, no problem with that specifically—it’s a perfectly sound message reminding parents to be careful about their prescription drugs. Some big question marks do arise, however, when you consider the email that PETA received from FOX Television last month when we submitted our own series of ads to run during the Super Bowl:

“Time will not be sold on FBC network facilities for viewpoint or issue advocacy, and advertisers may not use their commercial time for addressing viewpoints or issues.”

So what’s going on here? Was FOX outright lying to us to get us off their case, or is there something I’m missing here? To make FOX’s double standard even more obvious, one of the three ads that we submitted (the series was designed to raise awareness about KFC’s cruel treatment of chickens) specifically addressed the issue of drug abuse. I’ve posted that ad below.

Here’s the letter we sent to FOX Broadcasting Company’s VP of Advertising Sales today, asking him, essentially, WTF?, and you can watch the entire series of ads that were banned from Super Bowl consideration here.

Watch the entire series of banned ads

Commenting is closed.
  • Kurt K says:

    Antigone You are right then. They did run that one ad with the drug dealer trying to recruit new kid clients. I didn’t like that one it did stick out and it didn’t go unnoticed. I guess 29 out of 30 isn’t too bad. Hopefully next year the will do better!

  • Antigone1000 says:

    Kurt K There was no fuckup. You made that comment as justification for Fox’s denial of PETA’s ad and I am merely pointing out that they ran at least one other ad that did not fit the criteria you feel should be observed in determing suitable Superbowl commercials.

  • Kurt K says:

    Antigone Assumption is the mother of all fuck ups. Actually I didn’t like that comercial and I have heard many people I know actually point that out. For one night a year druing the Superbowl I wish this country could forget about all the problems and have a good time. It seems 50 of comercials these days is some kind of protest and thats fine but I believe most people don’t want to see that stuff during the superbowl.