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Hot Vegan Mom Tia Mowry Unveils Her New PETA Ad at Rooftop Picnic

Written by Michelle Kretzer | June 11, 2013

Lights, camera, veggies! With the Style Network’s Tia & Tamera camera crew capturing every minute, Tia Mowry unveiled her new PETA ad to an enthusiastic crowd of family, friends, and, of course, fellow vegans.

The plant-themed rooftop party at the Bob Barker Building, PETA’s L.A. headquarters, was replete with fresh flowers and delicious wraps, sandwiches, and salads from L.A.’s Veggie Grill—not to mention the ad itself, in which Tia wears an apron made of Swiss chard, snow peas, and lettuce leaves.

Tia—a mother who went vegan in part to make sure that she’s healthy for her young son—explained why she was so excited to represent PETA and advocate going vegan: “I wanted to become a voice for my community. … I wanted to educate my culture about the benefits of becoming vegan. … The more you learn about the benefits of being vegan, the more you become alive and the more you become aware of why it’s a really great decision. Not only am I helping myself, I’m helping the animals out there, I’m helping the environment. Going vegan—I feel great.”

Catch the fun behind-the-scenes video from Tia’s photo shoot, and join her in pledging to go vegan here.

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  • Ronelle Anthony says:

    i recently transitioned to VEGAN and i feel as though i have given the greatest gift and received the greatest gift! THANK YOU SO very much for all those like you, TIA, whose help me with education and awareness on my personal journey to being ever more conscience of MY RESPONSIBILITIES to my fellow living creatures! ALL OF US need to be this enlightened! SO EXCITED AT 44! 🙂

  • Esme says:

    PETA: if possible, you should consider a campaign featuring Superman because he is a hero to humans and animals alike — he’s described as being a vegetarian in the book “Superman: Birthright” and he has saved numerous endangered or rare animals from all over the galaxy by keeping them safe in his Fortress of Solitude.