There aren’t many folks in America who don’t at least know there’s controversy surrounding circuses that use animals. So it always surprises me when a company like Denny’s jumps into bed with the animal abusing freak show that is Ringling Bros. circus. But, it surprised me even more when Denny’s CEO Nelson Marchioli refused to even talk with us about the issue, despite having been provided with an abundance of documentation, including videotapes, government documents, and testimony from former Ringling employees.
We wrote, we called, we called, and we called again, but Mr. Marchioli just wasn’t interested in joining more compassionate companies like General Mills, Burger King, Liz Claiborne, MasterCard, Visa, Ford Motor Company, and Sears, Roebuck and Co., all of whom ended their sponsorships of circuses that use animals. So, we’re proud to launch our new Web site: DeadlyDennys.com. Apparently Marchioli is OK with the beatings, neglect, confinement, and death that go on behind the scenes at Ringling, but I have a feeling his customers and investors won’t take too kindly to Denny’s family-friendly image being associated with such abuse.