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Celebrating the Year of the Ox

Written by PETA | January 23, 2009

In honor of the Year of the Ox, PETA Asia-Pacific’s “Go Veg!” cow hit the streets to encourage shoppers to “make it a good year for cows.” Welcomed with open arms (and kids jumping on his back), the cow traveled from Taipei to Hong Kong to Manila. He also made a quick pit stop at the U.S. consulate in Hong Kong to welcome Barack Obama into office. Check out photos from some of their recent demos below:

Ringing in the New Year in front of Taipei City Hall, the cow handed out free soy milk to let people know that cows on dairy farms are forcibly impregnated and have their babies torn away from them within days of birth.


Demo in Taipei


In Manila and Hong Kong, he encouraged shoppers to give healthy, humane vegetarian meals a try. On today’s factory farms, cows are routinely branded, dehorned and castrated without anesthesia. No cow deserves that kind of abuse, especially in a year dedicated to them. Don’t ya think?


Demo in Manila
Demo in Hong Kong


Of course, the always-scandalous PETA Asia-Pacific couldn’t protest the meat industry without a throwing in a little sex appeal. No blow-up dolls were involved this time, but Sydney’s lunchtime crowds got some serious eye candy. Wearing little more than painted-on words mimicking a butcher’s diagram, a pair of activists held signs reminding passersby that “all animals have the same parts.”


Body parts demo in Sydney


The Year of the Ox sounds a little bit like a year-long birthday party for cows to me, and I can’t think of a better gift than to refuse to eat them.

Written by Liz Graffeo

Commenting is closed.
  • Michelle says:

    All of us oxen should wear a button saying “Proud to be born in the Year of the Ox Proud to not eat Oxen!” Love A vegetarian Ox

  • Jadey says:

    Funny because before even knowing that it was the year of the OX I decided that this year I would try AND cut massively in the amount of dairy that me and my familly consume I switched officially to soy and rice milk at the beggin of january month gave up on butter and yaourt to the profit of their vegan imitations at the same time… sounds like the perfect year to do so!

  • Michelle Lo says:

    Everyone born in 1973 was borned in year of the OX so all of you just say moo to beef! That’s how I started 19 years ago. Go Cows!