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Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

CBS Advocating for Super Bowl Advocacy Ads

Written by PETA | January 29, 2010

With the Super Bowl fast approaching, all eyes are on CBS and its plans to run an anti-abortion ad featuring college-football-star-to-watch Tim Tebow, sponsored by Focus on the Family. “We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue,” said CBS spokesperson Dana McClintock—the same woman who cited the network’s “general policy against airing advocacy advertisements” when CBS refused to air our “Pizza Delivery” ad in 2004.

 


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Apparently, the times are a-changin’, and we’re left asking a question: Do CBS’ actions herald an era in which our provocative spots will see airtime? We hope so! But for now, as the advertising debate rages on, we’re happy taking a trip down memory lane. Over at Too Hot for TV headquarters, we’ve collected all our past banned commercials. Remember last year when NBC nixed our scintillating “Veggie Love” Super Bowl ad—and it went on to become a viral phenomenon? Well, that’s only the tip of the infotainment iceberg, which includes all the classics—from “Milk Gone Wild” to Joaquin Phoenix’s Thanksgiving PSA.

Here’s to next year: the year we’ll (hopefully) make it onto a list of top 10 Super Bowl commercials that actually aired.

Written by Logan Scherer

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  • Andre Inglis says:

    If PETA commercials were aired more often that would make commercials SO much more fun to watch! I might even watch tv JUST for the commercials! XD

  • John says:

    Andrew you aren’t doing your homework. Yes eating meat causes these problems. Meat is laden with hormones and drugs administered by livestock farmers and when you eat even small amounts of meat you are getting dosed.

  • Jade says:

    “People forget Americans own the airwaves. They are leased to the big broadcast corporations that pay no rent. So CBS ABC FOX are NOT private entities. So we do and should have freespeech rights for them.” No we don’t. If we did I think a lot of people would be canceling many programs that are on TV right now. Additionally the FCC has the right to accept or reject anything that’s a government program for those wondering. And again all ads are paid for even PSAs. They pay X amount of dollars which is more than quoted for the Superbowl ads to run it a certain amount of times. They DON’T get free air time period. So if you want this ad to go up be ready to cough up the millions for the ad and be ready for it to possibly be rejected before you pay.

  • Robert Dendrom says:

    People forget Americans own the airwaves. They are leased to the big broadcast corporations that pay no rent. So CBS ABC FOX are NOT private entities. So we do and should have freespeech rights for them. I fully support War for Animal Rights and defend those who carry that out the same way many have supported wars in the past. The difference is I am not forcing others to support their wars which are sometimes for trivial reasons such as nationalism. Stopping needless breeding and torture and murders of trillions of animals each years is orders of magnitude more important than a war for say oil.

  • Andrew says:

    I post here fairly often and I have made it clear on numerous occasions that I am an advocate for animal rights and a soontobe vegan. So please understand that I come here to post with respect and good intentions. The information in this ad is not necessarily true. Eating meat does not cause impotence. Eating excessive amounts of meat does. There is a significant difference. People will figure out this information very quickly once seeing this ad even though it may not make the superbowl I am sure it will float around youtube somewhat. Consequently they will realize that PETA is exaggerating and perhaps discredit other ads campaigns and ideas that PETA have put forward. Please consider this post. I know it may make you angry at first. But please think of the animals first. This ad does not help the movement.

  • vegancoin says:

    “Apparently the times are achangin’ and we’re left asking a question Do CBS’ actions herald an era in which our provocative spots will see airtime?” i sincerely doubt it unless i am missing something here. the corporate mass media probably has a very select set of objectives giving airtime andor a freespeech forum to AR activists and PETA is probably something they would never do.

  • Brad says:

    Just to clarify CBS has not changed its advocacy policy. Just this Friday it rejected a commercial for a gay dating site. And a superbowl ad costs 3 million for 30 seconds.

  • Brien Comerford says:

    Good ProLife people and PETA share a similar cause. They are both humane voices for the voiceless.

  • Jade says:

    BTW the $20000 should read $200000 as in 200 thousand for the 30 ad and this is a bare minimum estimate. I just want to clarify because it isn’t $200 for the ad.

  • jade says:

    “Do CBS’ actions herald an era in which our provocative spots will see airtime?” After the Janet Jackson incident a few years ago? No not even now. Additionally Focus on the Family will be paying for that ad even PSA’s are paid for by the people buying the ads. So if you’re willing to pay the money which is at least $20000 I’m sure and it’s actually tasteful fine go ahead. But it’s got to fall in both categories before I’m presuming CBS will accept it as the fines for inappropriate ads airing are much more than that.