Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

Attempt to Save Museum Cuts the Mustard

Written by Michelle Kretzer | March 5, 2012

Photo of the Day

If there’s one universal truth about vegans, it’s that we love to eat. So when PETA learned that the National Mustard Museum, located in Middleton, Wisconsin, was in financial trouble, we wanted to help.

We wrote to the colonel of mustard, the museum’s founder and curator Barry Levenson, and offered to pay to place this ad at the troubled condiment capital:


Photo: Julie McCullough by Robert Sebree

Not only would the ad help the mustard museum’s finances pass muster now, it would also give future museum attendance a boost—if meat-eating patrons started spreading their mustard on veggie dogs instead, they would enjoy lower rates of obesity, cancer, heart disease, and diabetes, meaning that they’d be healthy enough to keep visiting in the years to come.

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  • Johanna says:

    Love this! Also, not exploitation. As someone who is similar in build to this woman I find it insulting that I am not seen as “realistic”. I am a real woman with real feelings and I don’t eat animals. So darn it, this is right up my ally. Just saying.

  • Rita says:

    I’ll never understand people who call this “exploiting women.” In fact, I’d go so far as to say those who make those remarks are anti-feminist. The woman is not being exploited. It’s her choice what she wants to do with her body. No one is forcing her. If she wants to pose like this, then more power to her.

  • Dawn says:

    PETA…..I love you, ALL you do and EVERYTHING you stand for!!! However….should we really be representing and exploiting women in this manner? I am surprised that a activist organization such as yourself would submit to this type of exploitation. I understand the support you and our lovely animals might gain, but should you go about it in such a manner? Can’t you have a woman of a more realistic weight and build, cover her up a little bit more….maybe show her in a more healthy tone? Check out missrepresentation.org and view what/who they are “representing.”

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