The Mentalist star Owain Yeoman investigated a "crime scene" outside Queen Elizabeth's favorite store, Fortnum & Mason, yesterday. Despite months of pressure from PETA U.K., the British retailer has so far refused to stop selling foie gras, the production of which is so cruel that it is illegal under U.K. law.

"In the UK, foie gras production is literally a criminal procedure – so why is a shop that prides itself on its British heritage still selling this cruel product?" asks Yeoman, an outspoken vegetarian and current Sexiest Vegetarian contender. "We're encouraging all compassionate people to shop elsewhere until Fortnum & Mason stops selling foie gras."

In foie gras production, young ducks and geese are confined to tiny cages or pens barely larger than their own bodies. Up to 4 pounds of grain and fat are pumped through pipes into the birds' stomachs each day. Investigations on foie gras farms have documented sick, dead, and dying birds, some with holes in their necks from pipe injuries.

Other major U.K. retailers, including Selfridges and Harvey Nichols, have stopped selling foie gras, so what's holding up Fortnum & Mason? You can help convince the retailer by sending an e-mail and asking that it stop being a royal pain to geese.

Written by Alisa Mullins

Sex sells, but if you think it's only ladies who bare all to bring attention to the plight of animals—think again. Feast your eyes on some of the sexy male celebrities who've spiced up PETA's campaigns by stripping, and then name your favorite in the comments section below.

Grab some ice water, because it's about to get very hot.

Am I allowed to admit that Jamie Bamber's ad is my favorite? Which one is yours?

• Fans of bear bare skin were left seeing stars (and not much else), thanks to Battlestar Galactica's Jamie Bamber, who took it off for bears killed for their fur.
• Vroom, vroom! Motocross rider Carey Hart sported his tattoos—and not much else—in our anti-fur ad.
• Steve-O's "Rather Go Naked Than Wear Fur" ad is how I learned that "Your Name" is inked on Steve-O's butt.
• Owain Yeoman's pro-vegetarian ad is sure to drive any girl "mental."
• Adult film star Ron Jeremy's enormous … um … fan base grew even bigger after he appeared in a provocative PETA spay-and-neuter ad.
• Pulses everywhere pounded when The Young and the Restless star Kristoff St. John exposed his sexy skin in our "Be Comfortable in Your Own Skin" ad.
• Forget oysters! Everyone knows that a sense of humor is a better cruelty-free aphrodisiac. Case in point: comedian David Cross, bare-assed in our "Wear Your Own Fur" ad.
• Neon hair never looked so hot as it did on former basketball champion Dennis Rodman, who scored a slam-dunk with his "Think Ink, Not Mink" ad.
• Bad-boy rock superstar Tommy Lee is looking very good in our "Ink, Not Mink" ad.
• Are you ready for some hardcore action? Agnostic Front and Disasters frontman Roger Miret's Kentuck Fried Cruelty ad should fix you right up.

You're welcome.

Written by Karin Bennett

Not only is Owain Yeoman one of the hottest males ever to come out of Wales, he also stars in the hottest new show on TV and is married to the hot and humane Lucy Davis. (Who can forget the Office star's sexy teddy ad?) That said, you can only imagine how psyched we were when Owain signed on to do a pro-vegetarian print ad and PSA for us.

You can also imagine how psyched he was when dropping meat from his diet helped him drop a few unwanted pounds—a "tight-abs testimonial" to the slimming powers of a vegetarian diet.

Now, it doesn't take a mentalist to sense that you'd like to see a bit of Owain, so I'll leave you with these for-PETA-Files-eyes-only exclusive videos:

Written by Amy Elizabeth