Written by PETA
After the Sacramento Superior Court ordered the spin
doctors behind the blatantly false "Happy Cows" advertising campaign to hand over to PETA
thousands of pages of records they wrongfully claimed were "trade secrets,"
it became obvious why the agencies wanted to keep the documents under wraps.
Department of Food and Agriculture (CDFA) is required to ensure that the
California Milk Advisory Board (CMAB) doesn’t make baseless (let alone
outlandish) marketing claims. However, even though the CDFA searched thousands
of records, it couldn't produce so much as a single page that substantiated the ad claims. The CDFA and the CMAB
have conspired for years to mislead consumers into thinking that dairy cows in
California are somehow spared the horrors of the abusive dairy factory-farming industry.
The documents also show that PETA’s campaign against the "Happy Cows"
led to the ads' demise, and the records support our claim that the CMAB's
newest propaganda, the "Family Farms" campaign, is just as tall a
tale. We are working to have those ads pulled and sent into the deep recesses
of the CMAB's archives of lies. The judge also ordered the CDFA to pay PETA's
attorneys' fees and costs over the wrongfully withheld documents.
Unless California's milk producers are all
auditioning for impostor spots
on To Tell the Truth, they need to learn the
difference between fact and fiction. You can avoid funding their lies by
throwing the support of your dairy dollars behind real cruelty-free milks like rice, soy, and almond
Written by Michelle
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.