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When PETA learned about a series of ads for CDW using a live chimpanzee, we wrote to the online computer-equipment resale company, issued an action alert to our members, and ultimately bestowed our "Litterbox Award" upon CDW. After receiving the dishonorable award, CDW contacted PETA to let us know that it had ended this ad campaign and that its new campaign does not feature any animals.
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2008 - Yale Cancels Pro-Animal-Testing Lecture for Kids
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When PETA learned that Yale University had invited experimenter Marina Picciotto to present a speech showing children "the importance of working with experimental animals for devising new ways to help people quit smoking," we joined local activists in letting the university know that children should be taught ethical, progressive science and compassion for animals. Some of Picciotto's studies involve drilling holes into rats' skulls, exposing animals to cocaine and amphetamines, and hanging mice by their tails from paper clips--supposedly to observe the effects of nicotine exposure on the animals' levels of physical activity. Just one day after PETA sent out an action alert to our members, Yale decided to replace Picciotto's presentation with a lecture by a mechanical engineer about the Segway Human Transporter.
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2008 - Subaru Pledges Not to Use Great Apes in Future Ads
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After receiving complaints about Subaru's "Small Tent, Big Event Sale" commercial--which features a chimpanzee in an automobile showroom wearing swim trunks--PETA contacted the automotive giant about the cruelty inherent in training great apes for film, TV, and advertising. Subaru pledged never to use chimpanzees or orangutans in future ads. Subaru joins Honda and PUMA in yanking cruel, offensive ads that feature great apes off the air.
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2008 - Discovery Science Center Cancels Cruel Elephant Stunt
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After learning that an artist named Fan Yang planned to encase an 8,800-pound Asian elephant named Tai inside a giant soap bubble at the Discovery Science Center in Santa Ana, California, PETA immediately contacted the center to urge officials to cancel this ill-advised publicity stunt. Elephants like Tai who are used for "entertainment" are trained through domination, fear, and punishment. Sharp metal bullhooks and electric prods are the standard training tools of the industry. Captive elephants are subjected to beatings, prolonged confinement, physically difficult routines, and exhausting travel. The agony that these magnificent animals must endure daily is the dirty little secret of the entertainment industry. After an outpouring of concern from animal advocates, center officials announced that they would listen to the public and not use the elephant.
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2008 - Community Cancels Cruel ''Donkey Basketball'' Game
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When PETA learned that Delaware Academy High School in Delhi, New York, planned to host a cruel "donkey basketball" game with students and faculty from SUNY Delhi University as a fundraiser for the American Cancer Society (ACS), we immediately contacted both schools and the ACS urging them to cancel the game. In donkey basketball games, the animals are usually forced to participate by being pulled, pushed, or yelled at and are sometimes kicked, hit, or scared into moving. The average donkey can only hold 100 pounds, yet most riders in donkey basketball games weigh far more than that. After reviewing the information and speaking with PETA, all parties agreed to cancel the game.
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