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Behind the Scenes of ‘98% Human’

Get a behind-the-scenes look at the making of “98% Human,” a powerful video—created by PETA, ad agency BBDO, and imagery production company The Mill—that sheds light on the distress experienced by great apes used in the entertainment industry. Learn more.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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