We’re betting that when that shameless front for the cruel animal experimentation industry, the Foundation for Biomedical Research (FBR), started putting up a series of misleading and offensive billboards, it wasn’t expecting them to get a makeover:
While daredevils have been giving FBR a piece of their minds, PETA has our own new – and more honest – ads which are going up in cities around the country.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
