What the Cluck, Chick-fil-A?
In a David-and-Goliath fight against Big Chicken—i.e., Chick-fil-A—Vermont artist and local agriculture booster Bo Muller-Moore is fighting for his right to “eat more kale.” Chick-fil-A called “fowl” on Muller-Moore, claiming that consumers would be bamboozled into thinking that there is some affiliation with its trademarked phrase “Eat Mor Chikin” but Muller-Moore is standing firm in what he hopes is just a game of legal “chicken.”

Written by Heather Faraid Drennan