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‘I Am Not’ Billboard Ad in Sioux Falls, SD

A digital billboard reads: "I am not a sweater, a scarf, or a lamb chop."
A digital billboard reads: "I am not a nugget or a drumstick."
A digital billboard reads: "I am not down filling or foie gras."
A digital billboard reads: "I am not a handbag, a belt, or a pair of shoes."
A digital billboard reads: "I am not a jacket, a pair of boots, or a steak."
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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