Sponsor PETA's Print PSAs

Sponsor PETA’s Print PSAs

Paid Placement for Print Ads and PSAs

To place a PETA print ad or public service announcement (PSA), view our Print Ads and PSAs and determine which one you would like to place. Determine what your budget is as well as the newspaper or magazine with which you would like to place the PSA.

Call the newspaper or magazine and ask to speak to an advertising sales representative. Tell him or her that you would like to run a paid PSA and mention how much you would like to spend.

Explain that you are placing the PSA on behalf of a nonprofit organization, and ask him or her to give you the benefit of any nonprofit discounts that the publication might offer (most publications offer these discounts).

After you have determined how much advertising space you can afford, be sure to get as much of the following information as possible from the sales representative:

The sales representative’s name and telephone number
A spec sheet (with all of the publication’s production/mechanical information on it)
The size of the advertisement in inches (not column inches)
Whether the PSA will appear in color or black and white
What format the final ad needs to be in (e.g., PDF, JPEG)
The e-mail address the ad should be sent to
The line screen
The deadline to submit the PSA

Once you have gathered this information—or if you have any questions—contact the Action Team Coordinator via e-mail at [email protected].

Free Placement of Print PSAs

To obtain free placement of a print PSA, decide which PSA you want to try to place, as well as which publications you want to try to place the PSA in. Contact PETA’s Action Team coordinator at [email protected], and ask for contact information for the best people to talk to at the desired publication.

Note: When you are trying to get free placement, be sure to say “PSA” or “public service announcement” instead of “ad.” We’ll provide you with names, phone numbers, and e-mail addresses for the best contacts.

It’s best to send the contact an e-mail pitch first. Here is a sample of a pitch that you can use as a guide. Notice how we ask for free placement and give reasons why this PSA is beneficial to animals and to the community. You can use this pitch for your e-mails, but make sure you update the pitch to apply to the particular PSA that you are working with.

If you are e-mailing multiple people at once, put the contacts’ e-mail addresses in the “Bcc” field of your e-mail and put your own e-mail address in the “To” field.

Once you’ve e-mailed your pitch, follow up with a phone call a few hours later. Ask if the person received your e-mail and if the publication will run the PSA for free or if it has any remnant, leftover, or fill space to run this PSA.

If the publication does have space, ask for the following information:

The size of the advertisement in inches (not column inches)
A spec sheet (with all of the publication’s production/mechanical information on it)
Whether the PSA will appear in color or black and white
What format the final ad needs to be in (e.g., PDF, JPEG, Quark, camera-ready)
The e-mail address the ad should be sent to
The line screen
The deadline to submit the PSA

PETA can resize the ad in a few different sizes if it makes placement easier for the publication. Once you get all this information, e-mail it to us at [email protected] (or to the Action Team coordinator you previously spoke to), and we will either send you the PSA or send it to the newspaper for you as soon as possible and in the required format.