West Palm Beach Teen to ‘Roast’ Starbucks Over Vegan Milk Upcharge

Local Youth Will Lead PETA Protest Against Penalty for Those Choosing Eco- and Animal-Friendly Options

For Immediate Release:
January 24, 2020

Nicole Meyer 202-483-7382

West Palm Beach, Fla. – Armed with giant PETA posters proclaiming, “Soy Milk Surcharge Sux,” 19-year-old Jenna Hirth will lead a group of protesters in occupying a local Starbucks on Saturday.

When:    Saturday, January 25, 5:45–6:45 p.m.

Where:    Starbucks, 226 Clematis St., West Palm Beach

The protest—which is part of PETA’s Week of Action, during which teens and other activists will occupy Starbucks locations across the U.S. and Canada—comes in the wake of the chain’s release of its new “sustainability commitments.” Starbucks CEO Kevin Johnson recently stated, “Alternative milks will be a big part of the solution,” and said that he’ll push consumers to choose milk made from almonds, coconuts, soy, or oats, whose production is friendlier to the environment than dairy. The protest also comes as Starbucks fails to address its continued practice of charging extra for vegan milk, even as an environmental assessment unveiled on Tuesday revealed that dairy-based items are the company’s “biggest source of carbon dioxide emissions.”

“Continuing to charge more for vegan milk while admitting that it’s the key to reducing Starbucks’ massive carbon footprint is irresponsible and unethical,” says PETA Director of Student Campaigns and Influence Rachelle Owen. “Young people are leading the charge in demanding that the company wake up and smell the coffee: It’s time for the unfair surcharge to end.”

In today’s dairy industry, cows are forcibly impregnated (raped via an inserted syringe) and calves are torn away from their loving mothers within a day of birth. According to the United Nations, animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions and a global shift to vegan eating is vital if we are to combat the worst effects of climate change.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind