Victory! Moda Operandi Bans Fur, Exotic Skins After PETA Push

For Immediate Release:
April 25, 2022

Robin Goist 202-483-7382

New York – Bunny-shaped vegan chocolates are on the way from PETA to Moda Operandi after the luxury fashion retailer confirmed to the group that it has stopped sourcing exotic skins and fur. The announcement comes after PETA sent the online retailer exposés and information about how animals used in these industries suffer before being violently killed.

“Exotic skins and fur belong on the animals born with them, not on collars or clutches,” says PETA Executive Vice President Tracy Reiman. “The champagne corks are popping at PETA as we celebrate that Moda Operandi is making the fashion world a kinder place for foxes, alligators, and other animals.”

PETA has released several exposés of the exotic-skins industry, showing alligators being kept in fetid water inside dank, dark sheds before their necks are hacked open and metal rods are shoved into their heads in an attempt to scramble their brains, often while they’re still conscious, and snakes being beaten with hammers, cut open from one end to the other with razor blades, and skinned alive.

Animals exploited by the fur industry often spend their entire lives inside cramped cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves. Others are caught in steel traps—which slam shut on their legs, often cutting down to the bone, causing excruciating pain and blood loss. Many are electrocuted, poisoned, gassed, and even skinned alive.

Calvin Klein, Chanel, Diane von Furstenberg, HUGO BOSS, Jil Sander, Karl Lagerfeld, Nordstrom, and Tommy Hilfiger are among the top retailers that have banned both fur and exotic skins.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind