‘Vegan Cheese Is Magical!’ Cutest Unicorn Ever to Hand Out Free Pizza From PETA in Los Angeles
For Immediate Release:
July 16, 2025
Contact:
David Perle 202-483-7382
On Friday, PETA supporters and an adorable, giant unicorn will prove just how magical vegan pizza can be by handing out free slices covered in tasty, gooey dairy-free cheese outside Domino’s on West Sunset Boulevard. The piping-hot promo is part of PETA’s “Vegan Cheese, Please” campaign, which has customers who shun dairy for environmental, health, lactose intolerance, cruelty, and religious reasons calling on Domino’s to add vegan cheese to its U.S. menu—as the company has already done in Switzerland, Australia, Spain, Germany, and the U.K.
The animal defenders will also be filming Angelenos’ reactions after they try the delicious vegan pizza slices, as part of PETA’s ongoing efforts to show Domino’s that hungry customers nationwide would order dairy-free cheese if the restaurant offered it. In addition to California, PETA has also given away free vegan pizza outside of Domino’s locations in Florida, Colorado, New York, South Carolina, and Tennessee—with more to come.
“Vegan pizza covered in melty, mouthwatering cheese is deliciously indulgent and lets cows keep the milk for their calves,” says PETA Executive Vice President Tracy Reiman. “PETA urges Domino’s to give the people what they want: vegan cheese on the menu.”
Where: Outside Domino’s, 1381 W Sunset Blvd. Ste B, Los Angeles
When: Friday, July 18, 12 noon
Why: Cows can recognize the faces of their friends in photographs and mourn when a loved one dies or when they’re separated from each other, yet in the dairy industry, female cows are forcibly impregnated and have their beloved calves stolen from them so the milk meant to nourish their babies can be sold to humans. Newborn males are slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit can help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
