The Sweetest Collab on Earth: PETA and Monty’s Good Burger Launch Limited-Time, Planet-Friendly Oat-Milk Shake

For Immediate Release:
April 19, 2024

Contact:
Nicole Perreira 202-483-7382

Los Angeles

Earth Day (April 22) will be a lot cooler this year, as PETA has teamed up with iconic Los Angeles–area vegan restaurant chain Monty’s Good Burger to launch an exclusive new animal- and planet-friendly cake batter–flavored shake—made with creamy Oatly soft serve and topped with rainbow sprinkles. The limited-edition shake will be available at all four Monty’s locations from April 20 to 27 only.

Close up of Monty's shake, a white cup with whipped cream and rainbow sprinkles

Together, PETA and Monty’s Good Burger are reminding everyone that choosing vegan options over deleterious dairy is the best thing an individual can do to help slow the effects of the climate catastrophe. Dairy’s carbon footprint is off the charts: The industry pollutes the atmosphere with massive amounts of methane, contaminates waterways with agricultural runoff, and destroys rainforests, prairies, and wetlands in order to grow the enormous amount of crops needed to feed the billions of cows exploited and killed each year. Studies have shown that saving the Earth and all our skin could be as simple as going vegan. Thanks to PETA and Monty’s Good Burger, doing your part has never been more satisfying.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on XFacebook, or Instagram.

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