Scoop, There It Is! Bethlehem’s Vegan Treats Featured on PETA’s ‘Nice Cream Trail’

For Immediate Release:
June 24, 2026

Contact:
Nicole Perreira 202-483-7382

In a compassionate spin on Pennsylvania’s Scooped Ice Cream Trail, PETA is launching its “Nice Cream Trail,” highlighting 10 shops across the state serving up delicious vegan ice cream—and Bethlehem’s own Vegan Treats is among the generous sprinkling of featured parlors. And to make the festivities even sweeter, the first Pennsylvania resident to complete the trail by visiting all 10 participating shops through August will win the cherry on top: a vegan ice cream party with PETA’s famous “iScream” truck for themselves and up to 50 guests.

Located at 1444 Linden Street, Vegan Treats rotates its delicious dairy-free soft-serve flavors twice weekly, with options including Blueberry and Lemon Cheesecake, Chocolate and Peanut Butter, Banana Cream Pie, and more. The bakery—which also serves vegan cakes, brownies, cookies, and pies—is open Monday through Saturday from 9 a.m. to 9 p.m., and Sunday from 10 a.m. to 8 p.m.

“Pennsylvania is home to a plethora of parlors serving up delicious dairy-free desserts that are as kind to cows as they are to taste buds,” says PETA Founder Ingrid Newkirk. “PETA’s ‘Nice Cream Trail’ gives ice cream lovers the scoop on where to beat the heat with vegan sweets, and we encourage everyone to support Vegan Treats and other forward-thinking local businesses.”

PETA’s vegan “iScream” truck has crisscrossed the country, satisfying sweet tooths far and wide by giving away thousands of decadent dairy-free delights, all while bringing attention to the cruel separation of mother cows from their beloved calves in the dairy industry. PETA notes that with an abundance of dairy-free ice creams available today—including decadent vegan flavors from Oatly, Breyer’s, Ben & Jerry’s, and more—it’s never been easier to opt for delicious desserts that let calves stay with their mothers. PETA’s free vegan starter kit can help anyone looking to make the switch.

Other stops on the trail include Lu & Aug’s (Ardmore), Dreams Ice Cream Factory (Glenside), Honey Bear (Harrisburg), Frio Creamery (Pittsburgh), Lancaster Sweet Shoppe (Lancaster), The Main Freeze (Lansdale), Milk Jawn (Philadelphia), Scoop DeVille (Philadelphia), and Millie’s Homemade Ice Cream (11 Pennsylvania locations). Participating shops will display a window sign and distribute trail maps showing all the sweet stops.

To enter to win an iScream truck party, Pennsylvania residents must visit all 10 Nice Cream Trail shops through August 18, submit photos of their receipts and a brief review of the ice cream they sampled (at least 50 words), and send their submissions to [email protected]. The first eligible entrant to send PETA a winning submission will be selected.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.