Protest Without People: Ad Blitz Targets Canada Goose Over Coyote Killings

PETA Campaign Urges: For Animals’ Sake, Never Buy or Wear Fur-and-Feather Parkas

For Immediate Release:
March 25, 2020

Moira Colley 202-483-7382


COVID-19 has pulled the plug on protests outside Canada Goose’s brick and mortar stores, which are currently closed—but PETA’s international campaign against the company continues in full force. To protest the brand’s cruelty towards animals, local activists have plastered dozens of fly posters around the company’s flagship store in Toronto that proclaim, “Where Does Canada Goose Stand on Fur?” and show a person’s foot on a coyote’s neck. In New York City, a mass of anti–Canada Goose ads went up last week in SoHo, challenging the company’s use of feathers from slaughtered geese and fur from coyotes caught in steel traps.

“Behind every fur-trimmed and down-filled jacket are coyotes who struggled to free themselves from steel traps and gentle geese whose throats were slit,” says PETA Executive Vice President Tracy Reiman. “PETA wants shoppers to know that if they care about animals, the last place they should be shopping is Canada Goose.”

Trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own legs in order to escape. Many trapped animals succumb to the elements, blood loss, infection, or attacks by predators before trappers return to kill them. Ducks and geese used for down are typically shipped in all weather extremes to slaughterhouses, where they’re stunned, their throats are cut, and their bodies are dunked into scalding-hot defeathering tanks.

Following a PETA complaint and a subsequent Federal Trade Commission investigation, Canada Goose stopped claiming that its standards ensure that its suppliers don’t abuse animals. In February, Forbes reported, “Canada Goose shares fell 42% in the past year as investors grew increasingly concerned about slowing growth, inventory levels, and the backlash it has faced over its use of coyote fur.”

A wide variety of top brands—including Hemp Tailor, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish, humane coats that no animal had to suffer and die for.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

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