Pig to Plead With Parishioners on Easter Sunday

PETA Mobile Billboard Will Appeal to St. Patrick's Cathedral Churchgoers to Honor All God's Creatures by Going Vegan

For Immediate Release:
April 19, 2019

Megan Wiltsie 202-483-7382

New York – On Easter Sunday, worshippers arriving for services at St. Patrick’s Cathedral will be greeted by a PETA mobile billboard showing a pig peering through the window of a slaughterhouse transport truck and the words “Why Hast Thou Forsaken Me? For Christ’s Sake, Go Vegan.”

When:    Sunday, April 21, 5:30 a.m.–1:30 p.m.

Where:    St. Patrick’s Cathedral, Fifth Avenue (between E. 50th and E. 51st streets), Manhattan

“Easter is a perfect time to honor the Christian call to compassion by sparing the lives of animals who otherwise would be slaughtered,” says PETA Vice President Colleen O’Brien, a devout Roman Catholic. “PETA’s billboard will give churchgoers food for thought about showing Christ’s unlimited mercy to all living, feeling beings.”

In today’s filthy, violent pork industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down and bled to death, often while still conscious. Each person who goes vegan saves the lives of nearly 200 animals every year.

PETA supporters will also pass out copies of the group’s free vegan starter kits, which are packed with recipes, tips on dining out, and more, as well as its Christian pro-vegan brochure to attendees of the 10:15 a.m. Mass.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind