‘Meat Is Not Green,’ Proclaims Ad on Area Buses

Because the Sky Is Falling, PETA Urges the Eco-Conscious to Stop Pecking at Small 'Save the Planet' Ideas and Go Vegan

For Immediate Release:
April 18, 2019

Megan Wiltsie 202-483-7382

San Francisco – Meat eating is a primary cause of global climate change, so just ahead of Earth Day (April 22), PETA has plastered the famously environmentally conscientious city with myth-busting ads on buses that show a bright green chicken and the words “Meat Is Not ‘Green.’ Save the Planet. Go Vegan!”

“Recycling and taking public transportation help the environment, but that’s all chicken feed compared to the impact of going vegan,” says PETA President Ingrid Newkirk. “This Earth Day, PETA is calling on everybirdy and their brother to save the planet by scratching meat, eggs, and dairy ‘products’ from their meals.”

According to the United Nations (UN), the animal agriculture sector is responsible for nearly one-fifth of human-induced greenhouse-gas emissions. A recent UN report cautioned that there are just a dozen years left to keep global warming under 1.5 degrees Celsius—which needs to happen if humanity is to avoid disastrous consequences, in terms of both weather and food security. And the UN has warned for years that a global shift toward vegan eating is vital if we are to combat the worst effects of climate change.

In addition to reducing their carbon footprint and sparing the lives of nearly 200 animals each per year, people who go vegan reduce their risk of suffering from heart disease, diabetes, cancer, obesity, and numerous other health conditions.

The ads will run throughout April, including on Earth Day and during the Ceres Conference 2019 (April 29–May 1), during which more than 600 business leaders will flock to Union Square.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind