For Immediate Release:
February 6, 2019
Moira Colley 202-483-7382
Las Vegas – On Tuesday, PETA x Coalition LA presented a vegan fashion panel—“Conscious Fashion Choices Are Getting Trendy”—in partnership with WWDMAGIC, the largest womenswear trade show in the U.S. Celebrity animal rights activist Daniella Monet, vegan fashion influencer Molly Tuttle, and PETA Fashion Campaigns Manager Christina Sewell discussed how brands are meeting the growing consumer demand for vegan clothing, shoes, and accessories. Photos are available here.
The focus of this year’s WWDMAGIC trade show was informing consumers and the retail community about the growing number of vegan products available to people with a conscience, which is why this year’s show bag for attendees is made of PETA x Coalition LA’s premium vegan leather (which was previously used for a limited-edition “Go With the Faux” jacket). WWDMAGIC also debuted PETA x Coalition LA’s custom production service, which allows retailers to design and offer fashion-forward outerwear custom-made using premium vegan materials, such as vegan leather, faux shearling, and faux fur.
“As millennial and Gen Z consumers learn how animals are abused and killed for their skins, they’re looking for fashion that’s ethically produced as well as functional and stylish,” says Sewell. “PETA is eager to move the fashion industry toward a future filled with innovative fabrics that are kinder to the planet and the animals who live on it.”
“The PETA x Coalition LA collaboration is uniquely positioned to move retailers across the nation towards a more mindful buying behavior,” says Coalition LA Creative Director Darci Wong.
WWDMAGIC Vice President Kelly Helfman adds, “We felt it was important to partner strategically with Coalition LA to bring awareness to all of the WWDMAGIC buyers to know that they too have cruelty-free options when it comes to buying.”
PETA’s motto reads, in part, that “animals are not ours to wear.” For more information, visit PETA.org.