‘I’m ME, Not MEAT’ Billboard Aims to Honor Cow Who Tried to Flee From Slaughter

Pro-Vegan PETA Memorial Would Pay Tribute to Animal Shot by Police and Dragged Back to Slaughterhouse

For Immediate Release:
February 6, 2019

Audrey Shircliff 202-483-7382

Valley Center, Kan. – In honor of the cow who bolted while being taken to be slaughtered and then ran through the downtown area, only to be shot by police and hauled back to the slaughterhouse, PETA plans to place a billboard showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“This cow’s desperate attempt to escape the slaughterhouse knife is a reminder that animals are individuals who value their own lives and don’t want to die,” says PETA Director Danielle Katz. “PETA hopes to pay tribute to her bravery and her will to live with a billboard urging people to help prevent others from suffering in this way by keeping cows and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that each person who goes vegan spares nearly 200 animals every year daily suffering and a violent, bloody death in today’s meat industry. Calves are torn away from their mothers within hours of birth and are castrated and branded without pain relief. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious and able to feel pain.

Just recently, a pregnant cow named Brianna garnered national attention after she reportedly fled from a transport truck bound for a slaughterhouse in New Jersey and gave birth days later at a sanctuary, causing people across the country to applaud her determination to save her calf—and to decry the meat and dairy industries’ practice of slaughtering pregnant cows.

For more information, please visit PETA.org.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind