Photos: Mobile Billboard Protests Film Festival’s Canada Goose Sponsorship

When Hollywood Hit Toronto, PETA Flooded the City With Images of Geese and Coyotes Suffering for Fur-and-Feather Coats

For Immediate Release:
September 17, 2018

Megan Wiltsie 202-483-7382

Toronto – As film industry elite flocked to Canada for the Toronto International Film Festival last week, PETA was there to protest the festival’s sponsorship by Canada Goose, including with a mobile billboard that circled the venue all week long with the image of a man in a Canada Goose coat holding a “bloodied goose and coyote.” Photos are available here.

To drive the message home throughout the festival, PETA screened video footage of coyotes struggling in traps before hunters arrive to shoot them and workers at a Canada Goose down supplier rounding up terrified geese who piled on top of one another in an attempt to escape, resulting in suffocation and death. And on Toronto public transit vehicles, protesters displayed “dead coyotes,” “plucked geese,” and posters proclaiming, “Coyotes Suffer for Canada Goose.”

“PETA’s mobile billboard and protesters made sure that festival organizers and attendees knew about the cruelty to trapped coyotes and terrified geese that’s in every stitch of Canada Goose’s coats,” says PETA Executive Vice President Tracy Reiman. “If Canada Goose won’t drop fur and feathers, next year’s Toronto International Film Festival should drop it as a sponsor.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that the Berlin International Film Festival cut ties with Canada Goose last year and Sundance now requires the company to feature exclusively fur-free jackets at its festival.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind