PETA’s New Holiday Ringtones Spread Animal Rights Cheer

For Immediate Release:
November 17, 2020

Megan Wiltsie 202-483-7382

Norfolk, Va. – Just in time for the holidays—and the season’s inevitable Zoom get-togethers, grocery store trips, and Black Friday shopping lines—PETA has animal rights activists covered with six new cellphone ringtones that will remind anyone within earshot to combat speciesism (the damaging belief that other animals are ours to use and abuse) and make kind choices for animals.

Activists can plan to call each other repeatedly in order to reach as many people as possible with the messages, which are set to the sound of sweet animal noises and feature human voices clearly repeating the following phrases:

  • Adopt, don’t shop.
  • Animals are friends, not food.
  • Go vegan.
  • Meat is murder. Go vegan.
  • There is no excuse for animal abuse.
  • Wear fake for the animals’ sake.

“Animal advocates can let their phones do the talking with these memorable messages, which will amuse, annoy, or intrigue—and just might change some minds,” says PETA President Ingrid Newkirk. “PETA is eager to ring in positive changes for animals with every phone call.”

PETA is sending the message that people can prevent animals’ throats from being slit in slaughterhouses by going vegan, keep animals from being skinned alive for fur by choosing cruelty-free clothing, and give a special dog or cat a loving home by visiting their local animal shelter instead of a pet store or breeder.

The group further encourages everyone to combat speciesism by buying only cosmetics that weren’t tested on animals, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

PETA’s motto is “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.” For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind