PETA Places Protest Ad Near Canada Goose

‘We Want You to Change’: A Coyote and a Goose Appeal to People to Reject Fur-and-Feather Parkas

For Immediate Release:
December 8, 2020

Nicole Meyer 202-483-7382

Montréal – Just in time for the busy holiday shopping season, PETA has placed a billboard just down the street from Canada Goose’s flagship store urging people to shun the brand’s fur-collared and down-filled jackets. The fur is from coyotes who can face almost unimaginable suffering for days when caught in steel traps, and the feathers are from slaughtered farmed birds.

“Behind every Canada Goose parka are coyotes who fought for their lives while caught in traps and gentle birds whose throats were slit,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges shoppers to kick Canada Goose to the curb until it stops peddling fur and feathers.”

PETA notes that trapped coyotes die from exposure to the elements, blood loss, infection, or attacks by predators before trappers return or they’re bludgeoned to death, shot, or killed in some other violent manner by the trappers. Geese and ducks used for down are typically shoved into crates and shipped in all weather extremes to slaughterhouses, where they’re hung upside down, stunned, cut across the throat, and dunked into scalding-hot defeathering tanks.

Following a PETA complaint and a subsequent U.S. Federal Trade Commission investigation, Canada Goose has stopped claiming that its standards ensure that its suppliers don’t abuse animals. Its new claim is that its feathers will be “responsible” and that the fur is “reclaimed,” which simply means that it’s from remnants that didn’t sell or have been repurposed but are still products of extreme violence.

Many top brands—including Hemp Tailor, Save the Duck, NOIZE, Harper Coats, and Wuxly Movement—sell toasty-warm, stylish coats that no animal suffered for or was slaughtered to create.

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—is also running the ad in Boston, Chicago, Vancouver, and New York City as part of its robust anti–Canada Goose winter campaign across Canada and the U.S.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind