PETA Pig Mascot Will Help Give Away Vegan Hams Outside Butcher Shop

Group Will Ask Shoppers to Bring Comfort and Joy to Animals by Keeping Them off Their Plate

For Immediate Release:
December 16, 2020

Nicole Meyer 202-483-7382

Toronto – A pig mascot in a Santa hat will lead PETA members as they hand out free vegan hams and Tofurky roasts tomorrow outside The Meat Department, a butcher shop on Danforth Avenue, to encourage shoppers to make kinder choices this holiday season.

When:    Thursday, December 17, 1 p.m.

Where:    207 Danforth Ave. (near Ellerbeck Street), Toronto

“PETA is ready with tips, recipes, and more to help people celebrate a humane holiday by choosing a vegan feast this year,” says PETA Executive Vice President Tracy Reiman. “When it comes to having feelings, loving our families, and valuing our lives, we’re all the same, whether we have hooves, wings, or hands.”

In today’s meat industry, pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without pain relief. At the slaughterhouse, they’re hung upside down and bled to death. Turkeys killed for food are also hung upside down. They’re dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind