PETA Octopus on Billboard, Buses Points a Tentacle at Local Diners

For Immediate Release:
July 7, 2021

Tapi Mbundure 202-483-7382

Los Angeles – On five buses running in Santa Monica and on a billboard that’s spitting distance from a Los Angeles eatery with mollusks on the menu, a new PETA ad carries a pro-vegan message from octopuses to local diners: “Hands off!”

The group notes that diners can easily opt for vegan selections at Sushi House in Los Angeles and that fish-free proteins like Gardein vegan fish fillets and Good Catch vegan tuna are the latest development in healthy and humane food and available at nearly every grocery store.

“With a mini-brain in each tentacle, octopuses are smart as can be, and they’re so sensitive that they can taste everything they touch,” says PETA President Ingrid Newkirk. “PETA’s ads are a reminder that vegan foods are always within reach, even if you don’t have eight arms!”

Highly intelligent and known to caress and kiss, octopuses have the capacity to feel bored, unscrew jar lids, communicate with each other using patterns and colors, and use tools. Those held in captivity have even attempted escapes and squirted their captors with water. But because of speciesism—the belief that other species are inferior to our own—billions of octopuses and other invertebrates are killed for food each year. Some mollusks are even eaten alive.

The billboard is located at 12013 W. Pico Blvd. in Los Angeles.

PETA—whose motto reads, in part, that “animals are not ours to eat”—offers a free vegan starter kit full of recipes, tips, and more. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind