PETA Confronts Hong Kong Company for Funding Grisly Tests That Cut Heads Off Animals

For Immediate Release:
June 2, 2026

Contact:
Tasgola Bruner 202-483-7382

Hong Kong— PETA, a shareholder of Hong Kong Technology Venture Company Ltd. (HKTV)—parent company of HKTVmall, one of Hong Kong’s most popular online shopping platforms—confronted company executives at its annual meeting Tuesday over plans to continue bankrolling gruesome experiments that cut the heads and limbs off sheep and pigs while keeping them alive for up to 46 hours. PETA’s full question is available here.

HKTV has mutilated animals in dozens of experiments since 2022, purportedly to develop technology that can steal animals’ organs and use them as spare parts for human transplantation.

Outside the meeting, a supporter dressed as HKTV Founder and CEO Ricky Wong held a “decapitated animal head” along with a giant “syringe” and blood-stained “knife” to call attention to the disturbing experiments funded in part from revenue generated by consumer purchases on HKTVmall.

“Chopping off the heads and limbs of pigs and sheep and forcing their body parts to stay alive for hours sounds like something out of a horror movie, but this is what experimenters funded by HKTV are doing,” says PETA Vice President Shalin Gala. “PETA calls on HKTV to immediately end these experiments and adopt humane, human-relevant research methods that leave animals in peace and actually benefit human lives.”

Credit: PETA Asia

The company’s board admits that the experiments are purely exploratory, highly speculative, and offers “no assurance” of future clinical benefits to humans—despite plans to continue investing tens of millions of Hong Kong dollars every year into the project. Hong Kong Special Administrative Region Government Department of Health has also confirmed that these experiments were not conducted within Hong Kong, raising serious questions about transparency, ethics, and oversight. 

PETA is calling on HKTV to immediately cease and permanently prohibit these experiments on animals. At least three companies—cosmetics giant Lush Asia Limited, companion animal health product company Pawfect Reborn, and nutritional product company Fitasty—have issued public statements cutting ties with HKTVmall over this issue.

Pigs recognize their own names and sleep together in “pig piles” with their closest friends, and sheep can remember 50 different faces and leap with excitement when they see their family—but in HKTV-funded experiments, these thinking, feeling animals are chopped up and decapitated in terrifying tests.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.