‘Pandemic Pig’ to Warn Food Shoppers Amid COVID-19: ‘Meat Kills!’

PETA Will Point Out That Animal Markets, Transport, and Slaughter Are Linked to Fatal Viruses—and the Cure Is to Go Vegan

For Immediate Release:
March 25, 2020

Brooke Rossi 202-483-7382

Phoenix – In the time of this novel coronavirus, a PETA “pig” will take to the streets outside Fry’s Food and Drug on Thursday to urge shoppers to save animals and prevent the spread of deadly diseases by going vegan. The “pig” will offer a hands-free virtual vegan starter kit via a QR code for shoppers.

When:    Thursday, March 26, 12 noon

Where:    100 E. Jefferson St. (at the intersection with S. First Street), Phoenix

“Filthy factory farms, slaughterhouses, and meat markets threaten the health of every human being on the planet by providing a breeding ground for coronavirus, SARS, bird flu, swine flu, and other catastrophic viruses,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘pig’ is hoofing it to Phoenix to ask food shoppers to avoid meat like the plague.”

The coronavirus originated in a Chinese “wet market,” where live and dead animals were sold for human consumption. Health authorities confirm that influenza viruses and coronaviruses are zoonotic (transmissible from other animals to humans). Previous influenza viruses originated in pigs and chickens.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind