Nude PETA Beauties to Shower in Front of Capitol With Message for Gov. Brown

Blame the Dairy and Meat Industries for the Drought, Not Urban Water Use

For Immediate Release:
April 6, 2015

Sophia Charchuk 202-483-7382

Sacramento, Calif. – Naked behind a banner that reads, “1 Gallon of Milk = 51 Days of Showers,” two PETA beauties will shower together outside the California State Capitol on Monday. The action follows the letter that PETA sent to Gov. Jerry Brown on Friday (available here) pointing out that his recent order for a mandatory 25 percent reduction in water use in urban areas excludes two of California’s largest offenders—the meat and dairy industries.

Where:           The California State Capitol (near the intersection of Capitol Mall and 10th Street), Sacramento

When:            Monday, April 6, 12 p.m.

“The dairy and meat industries soak up water at a rate that puts people and the planet at far greater risk than an ordinary citizen’s garden hose,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Governor Brown to address the drought by going after the biggest water wasters and immediately reduce California’s production of meat and dairy products by at least 25 percent.

The facts are alarming. In 2014, cows on dairy farms in California required a whopping 4.79 trillion gallons of water. That’s enough for all California residents to continue their normal outdoor water use for three and a half years. Just two slices of cheese require 55 gallons of water, and the production of a single pound of beef requires more than 1,500 gallons of precious water. PETA, whose motto reads, in part, that “animals are not ours to eat,” encourages anyone who’s concerned about the environment to go vegan.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind