For Immediate Release:
August 5, 2016
Moira Colley 202-483-7382
It’s August, and ice-cream shops are packed—but a new PETA campaign starring Alan Cumming urges New Yorkers to choose vegan varieties of the classic summer treat. The ad, which will appear on kiosks across the city beginning on August 8, features Tony Award winner Cumming in a pink T-shirt that proclaims, “Not a Dairy Queen.” A high-resolution image is available here.
To coincide with the campaign, Cumming wrote a letter to Dairy Queen CEO John P. Gainor Jr. urging the company to add nondairy treats to its menu—just as TCBY, Ben & Jerry’s, and Pinkberry already have. The actor, who recently wrapped the final season of The Good Wife, is traveling this summer with his “Alan Cumming Sings Sappy Songs” tour.
For more information, please visit PETA.org.