‘NEWE Year. New Wear’: PETA Sheep Seeks Wool-Free Resolutions

For Immediate Release:
January 6, 2022

Contact:
Megan Wiltsie 202-483-7382

To encourage shoppers to resolve to make kinder purchases in 2022, PETA has plastered a downtown wallscape near wool-selling retailers with the sweet face of sheep who wants to keep their fleece. The image is part of PETA’s campaign urging people to opt for wool-free winter clothing.

“Once people get the message that sheep are shorn bloody for wool, they’re eager to opt for cozy, animal-free clothing,” says PETA Executive Vice President Tracy Reiman. “PETA is urging everyone to resolve to leave cruelly obtained wool on the rack in 2022 and beyond.”

PETA has released 14 exposés documenting workers’ cruelty to sheep—including punching them in the face and cutting off swaths of their skin—at 117 wool-industry operations on four continents. An apparel-industry sustainability index shows that because of the greenhouse-gas emissions created during wool production, the material has a far greater impact on the climate catastrophe than its vegan counterparts. Eco-friendly vegan clothing options are kinder to sheep and the planet, as they avoid wool-industry pollutants, which contaminate the air, water, and land.

PETA’s ad is located at 21 N. High St. roughly 1 mile from Anthropologie, Artisan de Luxe, BALANI Custom Clothiers, Ladybird, and other wool-selling retailers.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.