New Year’s Countdown: PETA to Give Times Square a Taste of the Future With Free Vegan Pizza
For Immediate Release:
December 29, 2025
Contact:
Hannah Nelson 202-483-7382
As revelers flock to Times Square for New Year’s Eve, PETA is giving passersby a taste of what 2026 could taste like—if Domino’s agrees to add vegan cheese to its U.S. menu. PETA’s giant unicorn, with a sign proclaiming, “Vegan Pizza Is Magical,” will lead a vegan pizza giveaway outside the Domino’s on 40th Street as part of PETA’s nationwide “Vegan Cheese, Please” campaign, which pressures Domino’s to meet the growing demand for dairy-free pizza that doesn’t tear calves away from their distraught mothers or dump tons of methane into the atmosphere.
“Vegan pizza covered in melty, mouthwatering cheese is deliciously indulgent and kind to cows, the environment, and lactose-intolerant and health-conscious diners,” says PETA President Tracy Reiman. “PETA is calling on Domino’s to start off 2026 by giving the people what they want: vegan cheese on the menu.”
Where: Outside Domino’s, 227 W. 40th St. (between 7th and 8th avenues), New York
When: Wednesday, December 31, 12 noon
Why: Cows can recognize the faces of their friends in photographs and mourn when a loved one dies or when they’re separated from each other, yet in the dairy industry, female cows are forcibly impregnated and have their beloved calves stolen from them so the milk meant to nourish their babies can be sold to humans. Newborn males are slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit can help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
