Moove Over, Dairy! Kids at Jolly Roger at the Pier to Scream for PETA’s Free Vegan Ice Cream
For Immediate Release:
June 18, 2026
Contact:
Nicole Perreira 202-483-7382
Time to churn up the volume! Ice cream-craving kiddos will be jumping for joy at Jolly Roger on Sunday as they scream for free vegan ice cream, courtesy of PETA’s iconic “iScream” truck. The fun, family-friendly event will feature scream challenges, a prize wheel, and creamy vegan delights for all to enjoy.
This summer, PETA’s treat-filled truck will be making stops across the country, doling out dairy-free delights and urging ice cream shops and festivals to offer options that are as delicious as they are kind to cows. Given children’s natural empathy for animals, and because many are lactose intolerant, shops that are already serving vegan ice cream are scooping up the rewards.
“The only thing sweeter than PETA’s vegan ice cream is knowing that no animals were harmed in the making of it,” says PETA President Tracy Reiman. “PETA invites everyone to visit our iScream truck and get loud for delectable dairy-free desserts that let cows and their calves live in peace.”
Where: Jolly Roger at the Pier, 401 S. Atlantic Ave., Ocean City
When: Sunday, June 21, 12 noon
Why: Cows have friends and mourn when a loved one dies or when they’re separated from each other, yet in the dairy industry, female cows are forcibly impregnated and have their beloved calves stolen from them so the milk meant to nourish their babies can be sold to humans. Newborn males are slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.
PETA notes that with an abundance of dairy-free ice creams available today—including decadent vegan flavors from Oatly, Breyer’s, Ben & Jerry’s, Bryers, and more—it’s never been easier to opt for delicious desserts that let calves stay with their mothers.
PETA’s free vegan starter kit—and guide to chains that offer vegan ice cream—can help anyone looking to make the switch.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
