Looking for a Sign to Go Vegan? PETA Puts One in Times Square

For Immediate Release:
December 29, 2020

Contact:
Megan Wiltsie 202-483-7382

To give people a sign that it’s time to turn over a vegan leaf in the new year, PETA is placing a giant billboard in Times Square urging viewers to ditch meat and dairy and embrace pandemic-proof vegan food.

“PETA thinks that the best New Year’s resolution of all is to safeguard your own health and save animals’ lives by practicing kindness whenever you eat a meal,” says PETA President Ingrid Newkirk. “As we battle a pandemic that began in a meat market, let’s all do our part to stop future ones—and going vegan can help get us there.”

Each person who goes vegan saves nearly 200 animals every year; reduces their risk of suffering from heart disease, diabetes, obesity, and cancer; and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

The ad is located at 259 W. 42^nd St. (at the intersection with Eighth Avenue), near Five Guys and Dallas BBQ.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.