Looking for a Sign to Go Vegan? PETA Puts One in Times Square

For Immediate Release:
December 29, 2020

Megan Wiltsie 202-483-7382

New York – To give people a sign that it’s time to turn over a vegan leaf in the new year, PETA is placing a giant billboard in Times Square urging viewers to ditch meat and dairy and embrace pandemic-proof vegan food.

“PETA thinks that the best New Year’s resolution of all is to safeguard your own health and save animals’ lives by practicing kindness whenever you eat a meal,” says PETA President Ingrid Newkirk. “As we battle a pandemic that began in a meat market, let’s all do our part to stop future ones—and going vegan can help get us there.”

Each person who goes vegan saves nearly 200 animals every year; reduces their risk of suffering from heart disease, diabetes, obesity, and cancer; and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

The ad is located at 259 W. 42nd St. (at the intersection with Eighth Avenue), near Five Guys and Dallas BBQ.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind