Locals ‘Scream’ for PETA’s Vegan Ice Cream Giveaway

For Immediate Release:
July 20, 2023

Nicole Perreira 202-483-7382


To help Arizonans beat record-breaking heat, on Sunday PETA will host a giveaway of Trader Joe’s “Hold the Dairy!” Vegan Chocolate Mini Cones underneath a new sky-high appeal reminding everyone that cows and their calves cry when they’re separated from each other in dairies. The unmissable plea for cows appears just feet away from The Yard Milkshake Bar, where conscientious diners can easily skip the dairy and choose a cookie-topped “No Milk?” milkshake or bowl, vegan soft serve, and a secret Oreo-packed menu item called the Vegan Tuxedo.

When:    Sunday, July 23, 6:30 p.m.

Where:    50 W. Jefferson St. (near the intersection with First Avenue), Phoenix

It’s a fact that doesn’t quite fit in with happy dairy industry promotions, but calves are torn away from their mothers within a day of birth so the milk meant to nourish them can be sold to humans—causing mother cows to cry for days and run after the trucks taking their beloved babies away. A recent study from the University of Copenhagen revealed that cows used for dairy suffer even more throughout their lives than those used for meat.

“If consumers heard calves screaming for their mothers, they’d scream for vegan ice creams, and, luckily, they’re here!” says PETA President Ingrid Newkirk. “PETA’s giveaway will help locals cool off and give them the scoop on desserts that leave cows in peace.

As heat records are broken around the world, going vegan is also the smartest decision for a rapidly warming planet: According to the United Nations, about a third of all human-caused greenhouse gas emissions are linked to food production, and the largest percentage of these emissions come from the dairy and meat industries. A recent study published in the journal Earth System Science Data found that greenhouse gas emissions are at an all-time high, threatening to push the world into “unprecedented” levels of global heating.

PETA offers a guide to vegan-friendly ice cream chains and a free vegan starter kit on its website. The group—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

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