Kylie Jenner, Versace, Canada Goose Among Winners of Inaugural PETA Fashion Awards

For Immediate Release:
December 19, 2023

Contact:
Moira Colley 202-483-7382

To celebrate the finest, most innovative animal-free fashion, PETA is announcing the winners of its first-ever Fashion Awards, which recognize the industry trailblazers making fashion kinder to animals and the planet. Honorees include the following:

• Kylie Jenner won Best Vegan Fashion Moment for the launch party for her brand Khy, where she, Hailey Bieber, Kendall Jenner, and other celebs rocked Khy’s faux-leather staples.
• Gucci won Best Luxury Product for its first-ever vegan bag, the Horsebit 1955 Shoulder Bag in black and the brand’s signature Diamante pattern, introduced in October with the help of Billie Eilish.

• Versace earned Hottest Vegan Leather Product for its Croc-Lacquered Cloquet Jacket, made with recycled polyester and nylon, from the fall/winter 2023 collection.
• Stella McCartney earned Best Vegan Heel for its showstopping Ryder Knee-High Stiletto Boots popularized by Taylor Swift and made from the brand’s Alter Mat vegan leather and VEGEA, a biobased material sourced from grape waste.
• Aupen won the Most Wanted Award for its in-demand vegan “it” bags spotted on the arms of many celebs this year, including Swift, Bieber, Selena Gomez, Olivia Rodrigo, and Gabrielle Union.
• Alice + Olivia got Best Vegan Exotic-Skin Staple for its chic croc-embossed Ellis Vegan Leather Sleeveless Minidress.
• Max Mara earned Best Vegan Suede Staple for its supple Vegan Suede Belted Jacket that exudes “quiet luxury.”
• Canada Goose won Coolest Warmest Down-Free Fashion for its innovative use of Tencel in its water-repellent, wind-resistant Carlyle Quilted Shirt Jacket.
• Abercrombie & Fitch won Best Men’s Fashion for its large selection of vegan menswear, including the Vegan Sueded Leather Zip Shirt Jacket, the Vegan Suede Bomber Jacket, the Quilted Liner Jacket, and the Workwear Lined Jacket.

• Gap earned Overall Most Vegan-Friendly Company for the wide variety of animal-free items in The Vegan-Leather Shop, the soft and luxurious faux cashmere in The CashSoft Shop, and its many down-free options, including the Big Puffer Coat, the Big Puff Cropped Jacket, and the Big Puff Cropped Vest.

Credit: Khy

“From faux-leather boots worn by Taylor Swift to Gucci making fashion history with its first vegan bag, animal-free fashion is in vogue in 2023,” says PETA Executive Vice President Tracy Reiman. “Vegan fashion is not only chic and luxurious but also everywhere, and PETA is honoring the innovative designers and brands that are helping kind consumers keep animals out of their wardrobes.”

PETA also handed out two dishonors with its awards: H&M was named Villain of the Year for supporting the down industry, which cuts the feet off live, struggling birds and hacks into their necks before their feathers are stuffed into jackets, and Reformation received the Greenwasher of the Year award for marketing itself as a “sustainable” company while also selling cruel and environmentally destructive animal-derived materials.

PETA Fashion Award winners will receive a personalized framed certificate from PETA and a year’s worth of bragging rights.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.