Hit the Floor Star's PETA Radio Spot Promotes Healthy Meat-Free Meals
For Immediate Release:
January 2, 2019
Moira Colley 202-483-7382
Detroit – “Do you know what medicine can reverse heart disease, curb obesity, ward off cancer, and keep you going strong? VEGAN FOOD.” That’s the message of actor Kimberly Elise‘s new PETA public service announcement (PSA), which is hitting the airwaves in Detroit this week as many embark on their New Year’s resolutions.
“Stock your shelves with fruits, veggies, and grains, and try those veggie burgers and sausages you’ve seen on grocery store shelves,” Elise says in the PSA, which will air on WJLB-FM throughout this week. “Live the healthy life you deserve—go on, try it!”
African-American communities and low-income neighborhoods are often disproportionately affected by a lack of access to healthy, fresh food. But in Detroit, popular vegan restaurants include the two locations of Detroit Vegan Soul, home of the popular Seitan Pepper Steak and “Catfish” Tofu, and cooking company VDaLish, which offers catering, cooking classes, and more.
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in addition to reducing their risk of suffering from heart disease, strokes, diabetes, cancer, and obesity, people who go vegan save the lives of nearly 200 animals a year. Vegan meals are also an excellent choice for people who suffer from digestive problems if they consume cow’s milk—a condition affecting 70 percent of African-Americans. The group will also run Elise’s PSA on radio stations in New York, D.C., Los Angeles, and Atlanta.
In addition to her NAACP Image Award–winning performances in projects such as For Colored Girls, Diary of a Mad Black Woman, and Soul Food, Elise is known for her popular website, which offers vegan recipes, health advice, natural beauty tips, and more. She will next appear in 2019’s Ad Astra.
Elise is part of a long list of celebrities—including Nia Long, Mýa, Alicia Silverstone, RZA, Kat Graham, Joaquin Phoenix, Forest Whitaker, Peter Dinklage, Jermaine Dupri, and Emily Deschanel—who’ve teamed up with PETA to promote healthy and humane meat-free meals.
For more information, please visit PETA.org.