Billboard Urges People to Try to Relate to Who's on Their Plate
For Immediate Release:
February 5, 2020
Megan Wiltsie 202-483-7382
Mobile, Ala. – Fresh from his appointment as PETA’s 2019 Person of the Year, Joaquin Phoenix appears alongside a chicken in a new PETA ad urging people to help “end speciesism,” which is the damaging belief that—despite their extraordinary talents, abilities, and intelligence—all other animal species are inferior to humans. The ad has just gone up near Roma Cafe, Wingstop, Zaxby’s, and several other fast-food restaurants.
“When we look at the world through another animal’s eyes, we have to realize that inside we’re all the same—and so we all deserve to live free from suffering,” says Phoenix.
The United Nations states that animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions—and warns that a global shift to vegan eating is necessary to combat the worst effects of climate change.
Because of human prejudice, billions of animals are tormented and killed in the food industry every year. Every person who goes vegan saves the lives of nearly 200 animals annually.
PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by choosing delicious vegan food and otherwise rejecting the exploitation of all animals.
Phoenix’s decades-long partnership with PETA includes campaigns against the wool (2016), dog-leather (2015), exotic-skins (2013), fishing (2013), and meat (1998) industries, among others. He’s part of a long list of celebrities—including Michael Keaton, Woody Harrelson, Natalie Portman, Edie Falco, Richard Linklater, and Alicia Silverstone—who’ve teamed up with PETA to promote kindness to animals.
The billboard is located on Airport Boulevard, west of the intersection of Airport and Cody Road S., facing west.
For more information, please visit PETA.org.