Jesse & Joy Reveal the Gore Behind Fur Coats

Brother-Sister Pop Duo Star in Hard-Hitting New PETA Campaign

For Immediate Release:
February 13, 2020

Moira Colley 202-483-7382

Los Angeles – Clutching a realistic “skinned fox,” Jesse & Joy appear in a new PETA ad that shows fans the cruelty behind fur coats, collars, and cuffs—and urges them to leave fur out of their wardrobes.

In an exclusive video interview, Joy is moved to tears as she and Jesse discuss PETA’s recent exposé of the fur industry, which revealed that workers decapitate live rabbits and electrocute chinchillas. “It’s just, like, in the back of my head,” says Jesse. “[T]he little rabbits, how they scream, and how you can hear the tone of their voices. It’s almost like a kid, you know?”

“You hear the suffering,” says Joy. “[E]very single living creature has a voice—we’re just not listening to them.”

That’s why the pair encourages their fans and friends in the music industry to learn more about the abuse that animals used for their fur really endure. “I’ve had several occasions where one of my friends was wearing fur because maybe they were not aware of what the animals go through,” says Jesse. “It’s very sad.”

“Culture or traditions don’t make people. People make traditions and culture,” says Joy. “Our responsibility is to get educated.”

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—notes that rabbits, foxes, minks, and other animals on fur farms can slowly go insane in cramped wire-bottomed cages. They’re bludgeoned, electrocuted, hanged, or even skinned alive for their fur.

Jesse & Joy previously appeared in a spay/neuter campaign and an emergency-preparedness public service announcement for PETA. They’re part of a long list of celebrities—including George Lopez, Kate del Castillo, Paulina Rubio, Eva Mendes, Fifth Harmony, Morrissey, P!nk, and Noah Cyrus—who’ve teamed up with PETA or its affiliates to promote kindness to animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind