Jermaine Dupri Urges Fans to ‘Feel the Beets and Lose the Meats’

Music Mogul—and Longtime Vegan—Stars in New PETA Campaign

For Immediate Release:
August 23, 2018

Moira Colley 202-483-7382

Atlanta – Holding two luscious beets up to his ears like headphones, rap superstar and legendary producer Jermaine Dupri stars in a new pro-vegan campaign for PETA that proclaims, “Feel the beets. Lose the meats. Go vegan.”

“I want the world to know the vegan lifestyle, to me, is the best lifestyle,” the Grammy winner says in an accompanying video spot. “I feel like anybody that has a problem with their energy level being right, tired all the time, you can definitely feel the difference. A vegan lifestyle puts you on that track to just be healthy.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more than 9 billion chickens, 300 million turkeys, 115 million pigs, and 29 million cows are slaughtered for food each year. Animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do. But in today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.

Each person who goes vegan spares nearly 200 animals every year daily misery and a terrifying death—and reduces his or her own risk of suffering from heart disease, obesity, cancer, strokes, and numerous other ailments. PETA offers a free vegan starter kit (available here) full of recipes, tips, and more.

Jermaine Dupri is part of a growing list of celebrities—including RZA, Masta Killa, Paul McCartney, Eve, Kesha, and P!nk—who have teamed up with PETA to promote kindness to animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind