‘I’m ME, Not MEAT,’ Fish Proclaims on New Billboard Near Fish Fry

In Advance of 'Port Fish Day,' PETA Ad Urges People to See All Animals as Individuals and Go Vegan

For Immediate Release:
July 10, 2019

Megan Wiltsie 202-483-7382

Port Washington, Wis. – In advance of the Port Fish Day fish fry scheduled for July 20, PETA has placed a billboard near the site of the event featuring a fish proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Just like humans, fish feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA wants would-be ‘Fish Day’ attendees to know that sparing sensitive aquatic animals the agony of being suffocated, impaled, crushed, or cut open is as simple as choosing vegan delicacies such as Gardein’s Fishless Filets and Good Catch’s fish-free tuna instead of eating fish.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is the human-supremacist viewpoint that other animals are nothing more than commodities. More fish are killed for food each year than all other animals combined, yet they have no legal protection from abuse. Half of all fish eventually consumed by humans worldwide spend their lives in filthy enclosures on commercial fish farms and commonly suffer from parasite infections, diseases, debilitating injuries, and severe depression. Wild-caught fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.

In addition to sparing the lives of nearly 200 animals every year, each person who goes vegan reduces their risk of suffering from heart disease, diabetes, cancer, obesity, and numerous other health concerns.

The billboard is located at 900 S. Spring St. in Port Washington, less than 2 miles from the Port Fish Day site.

PETA offers a free vegan starter kit full of recipes, tips, and more and has compiled a roundup of America’s top 10 vegan seafood dishes. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind