‘I’m ME, Not MEAT’ Lobster Ads Now Up in Bangor International Airport

Over 40,000 People Call On District Attorney to Prosecute Maine Fair Trade Lobster for Dismembering Conscious Lobsters

For Immediate Release:
February 5, 2019

Audrey Shircliff 202-483-7382

Bangor, Maine – As part of its campaign to persuade people to leave lobsters alone, PETA has posted ads inside the Bangor International Airport showing a lobster raising a claw next to the message “I’m ME, Not MEAT. See the Individual. Go Vegan.” The ads come after PETA released eyewitness footage from Maine Fair Trade Lobster showing workers dismembering conscious lobsters by tearing off their claws, puncturing their shells, and ripping their heads off.

The ads are located in the terminal near Gate 1 and will be in place for one month.

“Just like humans, lobsters feel pain and fear, value their own lives, and don’t deserve to be ripped apart or boiled alive for a fleeting taste,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads will encourage travelers to spare a thought for these animals and opt for one of the many delicious vegan seafood options available today.”

The eyewitness footage shows lobsters being torn limb from limb and left to suffer in agony for hours at Maine Fair Trade Lobster. PETA has also documented that live animals were torn apart at the now-defunct Sea Hag Seafood slaughterhouse and at Linda Bean’s Maine Lobster, where some were left to die in garbage bins.

PETA—whose motto reads, in part, that “animals are not ours to eat”—has submitted a petition with more than 40,000 signatures to District Attorney Matthew Foster urging him to enforce the state’s anti-cruelty law and press charges against Maine Fair Trade Lobster.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind