‘Hell on Wheels’ Is Coming to Fayetteville: Chicken Truck to Blast Dying Birds’ Cries Outside Chick-fil-A

For Immediate Release:
May 2, 2024

Contact:
Maddy Missett 202-483-7382

Fayetteville, Ark.

Diners on their way into Chick-fil-A on Martin Luther King Jr. Boulevard are in for an earful on Saturday, when “Hell on Wheels”—PETA’s life-size, hyper-realistic chicken transport truck covered with images of real chickens crammed into crates on their way to slaughter—will bombard them with actual recorded sounds of the birds’ cries along with a subliminal message every 10 seconds suggesting that people go vegan.

When: Saturday, May 4, 12 noon

Where: Outside Chick-fil-A, 1369 W. Martin Luther King Jr. Blvd., Fayetteville

The vexatious vehicle’s arrival follows news that a bird flu outbreak is sweeping the U.S. and nearly 9 million chickens have been killed nationwide—including nearly 2 million birds at Cal-Maine Foods Inc., which touts itself as the largest egg producer and distributor in the country.

Credit: PETA

“Behind every hot wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat and egg industries are cruel to birds and hazardous to human health and the only kind meal is a vegan one.”

The “Hell on Wheels” tour through Arkansas will also include stops outside Chick-fil-A at 5675 W. Sunset Ave. in Springdale on Thursday, May 9, and Raising Cane’s at 4200 W. Walnut St. in Rogers on Saturday, May 11.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone
and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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