For Immediate Release:
April 21, 2023
David Perle 202-483-7382
Salem, Ore. – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut at Noble Wave | Louisiana Kitchen on Sunday before moving on to confront diners at iWingz, Buffalo Wild Wings, Wingstop, and Elmer’s Restaurant as part of the group’s national tour.
When: Sunday, April 23, 12 noon
Where: Noble Wave | Louisiana Kitchen, 189 Liberty St. N.E. Ste. 112, Salem
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.